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4 Digital Marketing Tips For Small Businesses

Online marketing homepage on a laptop screenOnline marketing has helped many small businesses thrive in a competitive industry. Many entrepreneurs, however, fail to use it properly. Learn more about digital marketing and discover strategies that can help your small business grow.

Let your website showcase your brand identity

Your website may look good, but does it showcase the character of your business? Branding is important in every aspect of business and your website should display it effectively. SEO Werkz, a digital agency that offers web design services in Salt Lake City, says that when developing a branded website, small businesses should use a logo, color, and imagery. These three elements must work together to highlight your business’s identity.

Write and publish relevant content

You may be new in the industry, but your business can be a reliable source of information by publishing expert content on your website. Develop articles related to your business to boost your online presence and entice followers to buy your products and services. By displaying your expertise online, consumers will see you as a company whom they can trust and patronize.

Use local SEO

You’ve probably heard of SEO (Search Engine Optimization), but do you know about local SEO? This online marketing approach allows small businesses to promote their products and services to a more targeted audience. It uses specific keywords to rank a website and help small businesses appear on local directories or listings, such as Yelp, Foursquare, and Google My Business.

Personalize social media marketing

Social media marketing isn’t all about posting stories and sharing viral content. It’s about connecting with consumers and delivering their wants and needs. Personalize your social media strategy by welcoming customer feedback and answering their queries immediately. Build relationships with your followers not only to garner likes and shares, but also to enhance the credibility of your business.

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Digital marketing is a complex approach. Be careful about the strategies you use or the content you publish online and always make sure they suit your business.

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