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4 Surefire Ways to Stand Out at Your Next Trade Show

A big trade show

Despite the popularity of digital marketing, trade shows are still an excellent way to promote your brand and meet potential clients. But with the exhibits being dominated by flashy, gimmicky booths, it is easy to get overlooked. Fortunately, there are several things you can do to stand out at your next trade show, without appearing too flashy. Here are some of them:

Give away something unique

Free pens, mugs, and umbrellas are unoriginal and forgettable—so, please, avoid being clichés. Instead, think of a giveaway that is quirkier but is still highly reflective of your brand. Don’t be afraid to be creative or playful with your token. Corporate headphones, USBs, sunglasses, juicers, and socks, for instance, are better options than pens and mugs. So, spend a lot of time thinking about it, and you’ll surely find the best giveaway item for your next show.

Use humor to your advantage

Most exhibitors go for positive messaging. After all, they want people to trust and buy their products. But sometimes, being too positive can fall flat. What you can do is make your displays and graphics a bit humorous. You’ll likely get the attention of guests and strike a conversation with them about the joke. A few laughs after, you can start introducing your new, exciting products to them.

Invest in great displays

Speaking of graphics and displays, these things can make your brand look bigger if you use them wisely. Invest on great displays and assign your best creative team (designers, writers, and marketers) on this job. If you don’t have an in-house team to do it, organizers such as ULTIMATE EVENTS, INC. can help you achieve a standout, gorgeous booth on your next home and garden show in Utah.

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Be the life of the party

Make your presence felt by bringing energy to the trade show. You can do it by having an interactive, lively booth and inviting everyone to join the fun. You can also use creative stunts to boost the energy of the crowd. Just make sure that your stunt doesn’t cross the line of being too gimmicky.

Joining trade shows isn’t usually free, so make sure you maximize your time and money by making your presence felt during the exhibit. Never leave the show without getting a significant number of leads—and that’s easier to do if you have a standout booth!

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