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Marketing & Business

3 Reasons Why Your Small Business Website Needs a Blog

Whether you have a mom-and-pop or large-scale operation, having a business today means you need a website. And when you have a website, you need to ensure that it’s optimized and that you continuously produce new content to help generate new leads. One of the easiest ways to do this is to create and maintain […]

4 Digital Marketing Tips For Small Businesses

Online marketing homepage on a laptop screen

Online marketing has helped many small businesses thrive in a competitive industry. Many entrepreneurs, however, fail to use it properly. Learn more about digital marketing and discover strategies that can help your small business grow. Let your website showcase your brand identity Your website may look good, but does it showcase the character of your […]

The Power Pedicure: Female Executives Merge Self-Care and Business Culture

Woman's hands with nail polishes

Elite businesswomen have abandoned the power lunch for the power pedicure. Instead of hashing out contracts and coming up with marketing schemes over salmon sandwiches and artichoke salads, stylish female executives are making deals during their 30- to 50-minute pedicure sessions these days. Some of the entrepreneurs who participate in the power pedicure call it […]

Solving Oversupply in the Agriculture Industry

It may seem impossible, considering the prices of produce in the market, but oversupply does happen. This year alone, pineapple farmers doubled their harvest because of the heat wave. While it may sound like huge profits for them, it can also mean losses. The fruits can only last for less than a week, whether they […]

What to Consider When Choosing Protective Packaging

Protective packaging is designed to protect or shield items from any physical damage while in transport. In fact, it's a given that packaged products are bound to encounter some rough handling as they are moved from one site to another. This means that the packaging of your products doesn't only have to be eye-catching, but […]

4 Surefire Ways to Stand Out at Your Next Trade Show

A big trade show

Despite the popularity of digital marketing, trade shows are still an excellent way to promote your brand and meet potential clients. But with the exhibits being dominated by flashy, gimmicky booths, it is easy to get overlooked. Fortunately, there are several things you can do to stand out at your next trade show, without appearing […]

What to Do After You Bought a Business

Even the most successful entrepreneurs will sometimes admit that starting and running a business is hard work. It takes a lot of dedication, commitment, focus, and just a little bit of luck to make a business prosper. Despite all this, the rewards of actually hitting it big are worth all the diligence that you put into a […]

Elevating the Luxury of Perfumes through Packaging

Scent is a powerful accessory. A whiff of a perfume pops into the recesses of our mind, evoking recollections of our past. The French writer Marcel Proust even called this the ‘odour-evoked autobiographical memory’. But how do you sell something as near-intangible as a scent? Simple: packaging. The aesthetic value of a perfume reflects its contents […]

Reasons to Use PPC When Advertising Online

It’s a given that there are many ways to do online advertising. You can do post ads, use social media marketing, or even blog posting. Among all these online advertising strategies, the one that is becoming more prevalent is Pay-Per-Click (PPC) advertising. Many businesses now choose this approach for the following reasons. It’s practical In […]

What Makes Outbound Links So Powerful for Your Website?

Have you ever visited a website only to be directed to another website through links? That’s a strategy that website owners use. It’s a common one. It’s very powerful, too. If you were directed to another website, you may have clicked on a word or a set of words. Those words were probably emphasized. Those […]

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