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Elevating the Luxury of Perfumes through Packaging

Scent is a powerful accessory. A whiff of a perfume pops into the recesses of our mind, evoking recollections of our past. The French writer Marcel Proust even called this the ‘odour-evoked autobiographical memory’. But how do you sell something as near-intangible as a scent? Simple: packaging. The aesthetic value of a perfume reflects its contents […]